Building Rocketships
Product Management for High-Growth Companies
A Blueprint for Product-Led Companies in the age of AI
“A practical playbook for building customer-obsessed products that achieve exponential growth.” – Tope Awotona, CEO, Calendly
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Built for Product Leaders, by Product Leaders
Save hundreds of hours with 30+ battle-tested frameworks, templates, and playbooks used by Oji and Ezinne. Built in a fully-customizable Coda digital workspace. Pro Edition includes:
- Customer Discovery & Research Templates
- How to design effective customer listening systems
- Product Design Checklists
- Roadmap Frameworks (3 different types)
- Conversion & Pricing Models
- Growth Strategy Toolkits
- Team Structure & Hiring Guides
- Decision-Making Frameworks (DACI)
- Strategy & Competitive Analysis Templates
- and 20+ more essential tools
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Go hands-on with instantly applicable and practical tools, alongside context that helps you customize them to your market, company and product. They’re chosen carefully to level up your product management and leadership skills and accelerate your career.
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About the authors.
World-changing companies are being built faster than ever, especially in this new age of AI. The question is, how?
As product leaders at companies like Microsoft, Twitter, T-Mobile, Calendly, and more, Oji and Ezinne Udezue have helped build and scale some of the world’s most successful products. Now, they share everything they’ve learned in this comprehensive guide to product-led growth in the age of AI.
Building Rocketships distills decades of product experience into practical insights for founders, product leaders, product managers, and executives. Go behind the rote advice and learn the first principles, systems, and frameworks, needed to build truly transformative technology companies.
Why is Building Rocketships THE PLG book for me?
01
Playbook for Execution
At its core, Building Rocketships is a playbook for product-led execution. From product innovation and strategy to craft and cross-functional collaboration, this book covers every aspect of building a successful product. It’s not just about theory—it’s about execution, ensuring you achieve ambitious company goals in a customer-centric way.
02
Proven Strategies
Building Rocketships offers insights drawn from the real-world experiences of Oji and Ezinne Udezue, both active Chief Product Officers who have led successful teams at top companies like Twitter, Typeform, Calendly, Atlassian, T-Mobile, ProCore, and WP Engine. This book is packed with strategies that have been tested and proven in high-stakes environments, giving you confidence in their effectiveness.
03
Hands-on Practice
At its core, Building Rocketships is a playbook for product-led execution. From product innovation and strategy to craft and cross-functional collaboration, this book covers every aspect of building a successful product. It’s not just about theory—it’s about execution, ensuring you achieve ambitious company goals in a customer-centric way.
04
True Customer Centricity
Many books on product growth focus on theoretical concepts or high-level strategies. Building Rocketships takes a customer-centric approach, teaching you how to uncover and prioritize sharp customer problems and integrate customer listening into your product team’s DNA.
05
A Roadmap for building a PLG Org
While Part 1 of Building Rocketships focuses on PLG execution, Part 2 is all about building and leading product organizations. From setting strategy to hiring practices, Oji and Ezinne share their wealth of experience in product leadership. Building Rocketships is the most comprehensive guide for product leaders, whether you’re building a fast-growing startup or leading transformation at a legacy enterprise.